O'Reilly Continues to Pound Olberman in Ratings

Notwithstanding HuffPo's Story



Bill O'Reilly continues to pound Keith Olbermann in the ratings--including the key 25-54 demographic, regardless of how The Huffington Post spun its recent article.

The Huffington Post recently pounded its chest when Keith Olbermann's 'Countdown with Keith Olbermann' beat Bill O'Reilly's "The O'Reilly Factor" in the important 25-54 demographic--for one week.

What HuffPo neglected to mention is that this was one day, one demographic, one time.

From Newsmax:

MSNBC's "Countdown with Keith Olbermann" did average 477,000 viewers in the age 25 to 54 demographic during the first week of June, narrowly edging out Fox News "The O'Reilly Factor," which averaged 472,000 in that demo, according to Nielsen Media Research.

"This marks the first time that MSNBC has beaten Fox News in O'Reilly's 8 p.m. time slot," the left-wing Huffington Post screamed. But in fact, O'Reilly and Olbermann squared off against each other on only three days that week.

On Tuesday, the cable stations covered that day�s primaries, and on Friday, O'Reilly was on vacation, with Laura Ingraham filling in.

Ratings for "The Factor" dip when O'Reilly is not the host.

Viewership Figures: First week of June 2008
O'Reilly vs. Olbermann

25-54 demographic: O'Reilly 503,000 Olbermann 491,000
Total viewers: O'Reilly 2,193,000 Olbermann 1,031,000
[total viewers for the 3 days Olberman and O'Reilly went head-to-head.

May 2008 marked the 90th consecutive month that 'The Factor' was the leading program on cable news, averaging 2,497,000 viewers a night, while 'Countdown' had less than half that many, 1,098,000.

O'Reilly also beat out Olbermann in the 25 to 54 demographic for the month, averaging 534,000 viewers to 408,000 for 'Countdown.'

Keith Olbermann continues, like Bill O'Reilly, to be an acquired taste.

What Huffington Post didn't mention, was that more cable viewers, more frequently have acquired a taste for O'Reilly's show--including that key 25-54 demographic.

by Mondoreb
images
* RidesAPaleHorse for DBKP
* insidesocial
Source:
* O'Reilly Trounces Olbermann in Ratings

NBC: Nothing But Crap

The network of Keith Olbermann, Chris Mathews and Rosie O'Donnell has finally found something really objectionable--a salute to U.S. troops.

WASHINGTON (AP) - NBC has rejected a TV ad by Freedom's Watch, a conservative group that supports administration policy in Iraq, that asks viewers to remember and thank U.S. troops during the holiday season.

NBC said it declined to air the ad because it refers to the group's Web site, which the network said was too political, not because of the ad's message.

"Anybody in the world who would look at this ad would come away with nothing other than we should be thankful for their service," Freedom's Watch president Brad Blakeman said.

The spot was to be part of a seven-figure campaign that includes newspaper ads and television commercials. The ads are to run on CNN and Fox News Channel and are running in various newspapers. The New York Times ran a full-page Freedom's Watch ad Friday that said "Thank You!" and depicted a soldier reading a letter. The newspaper ad also contained the Web site address.

Alan Wurtzel, NBC's head of standards and practices, said the network decided not to run the Freedom's Watch ad because the group insisted that the spot contain the URL address of its Web site.

The group's home page links to another Freedom's Watch Web page that lists nonprofit organizations that are sending care packages to soldiers and that suggests other ways of expressing support.

It also contains a welcoming message that states: "For too long, conservatives have lacked a permanent political presence to do battle with the radical special interests groups and their left-wing allies in government."

"We have a policy that prohibits acceptance of advertising that deals with issues of public controversy," Wurtzel said. "This particular ad, in and of itself, is fine. It thanks the troops for their action overseas. We asked them to eliminate a URL address where a person is asked to contact elected officials and told not to cut and run on the war on terror."

NBC rejected a previous Freedom's Watch ad that addressed funding for the troops.

"It's a long-term policy, it goes back decades," Wurtzel said of NBC's stance of declining controversial issue advertising.

He suggested that Freedom's Watch did not alter the ad in order to force NBC to reject it and thus get media attention.

--Source: AP - NBC Rejects "Salute to the Troops" Ad from Conservative Group
NBC can dance and spin all they like: people will watch the video, read the story and come to their own conclusions on this.

And they will most likely decide that they won't end their apathy concerning either NBC or MSNBC's network televised offerings.

Maybe when NBC viewership sinks below that of the Fatty Foods Network or Breathing for Credit Channel, someone will have the sense to let a businessman run the network.

Instead of the rabidly Left ideologues in charge now.

by Mondoreb
[graphic, notes: RidesAPaleHorse]

Death by 1000 Papercuts Front Page.

Rosie's Return to TV: MSNBC a Match Made in Heaven

Responding to the news that Rosie O'Donnell may be added to the nightly line-up at MSNBC, a spokeman uttered words sure make Pinocchio proud. Commenting on the network and the four guys who watch it nightly, MSNBC denied any attempt to lure left-thinking viewers.

The Quote Mostly Likely to Cause Nose Growth from New York Times:

“It happened naturally. There isn’t a dogma we’re putting through. There is a ‘Go for it.’”
--” Phil Griffin, a senior vice president of NBC News who is the executive in charge of MSNBC, said Friday, referring specifically to the channel’s tilting to the Left from 7 to 10 p.m.

More breathless reporting on the phenomenon that is MSNBC from the NY Times:

Riding a ratings wave from “Countdown With Keith Olbermann,” a program that takes strong issue with the Bush administration, MSNBC is increasingly seeking to showcase its nighttime lineup as a welcome haven for viewers of a similar mind.

Lest there be any doubt that the cable channel believes there is ratings gold in shows that criticize the administration with the same vigor with which Fox News’s hosts often champion it, two NBC executives acknowledged yesterday that they were talking to Rosie O’Donnell about a prime-time show on MSNBC.

During the nine months she spent on “The View” before departing abruptly last spring, Ms. O’Donnell raised viewership notably. She did so while lamenting the unabated casualties of the Iraq war and advocating the right to gay marriage, among other positions.

Rosie famously is remembered for her scientific knowledge during discussions on whether 9/11 was a conspiracy. "Fire doesn't melt steel" defines O'Donnell's style and substance.

And it looks like she'll soon be back on the airwaves. MSNBC is a perfect match for O'Donnell. She'll be among a like-thinking people. It might be a match made in Haeaven.

No one knows if there is TV in Heaven. Except for media reporters, bloggers and Internet news junkies, she was largely ignored in the morning.

Now she'll soon be ignored nightly on MSNBC.

By Mondoreb
[image:themoderatevoice]



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NBC's NFL Green Moment: NFL's Response is No Response

"Can you help me? I'm trying to find somewhere else to live.
Besides NBC, I mean."

The news of NBC's attempt to get an "NFL Greenest Hightlights" bandwagon rolling by Hot Air, sends off alarm bells in conservative NFL fans. The addition of Keith 'Barking When Not Raving' Olbermann to the sports team was something remedied by turning off the sound. Now that NBC Sports has come out of the Green Closet and turned off the lights, what's left?

From Hot Air:

Geez. Football used to be one of the few places on earth you could escape moonbattery and politics in general. But not anymore, at least not on NBC. Noooo. First they had to put Keith Olbermann in their coverage. And now they pull a lame green stunt on their pre-game show by turning off some lights.

Exactly. It's not enough that NFL fans pay through the nose for everything connected with pro football. Now their ears are forced to bleed, a natural reaction at having Left Wing political views forced on them during telecasts.

Contacting the NFL's corporate offices took a bit of digging, to secure the phone number. After some confusion by the switchboard as to who should be consulted, Human Resources was rung. Matthew Kinney was not at his desk, but another Human Resources number was provided. That too proved to be a dead end.

After switching gears, the NFL Media office was contacted, but a voice message informed the caller that Meredith wasn't available either. Meredith wasn't available on several other tries. Maybe out marching in a "Save the Polar Bears" parade?

Oh well. More attempts will be made later.

In any event, no NFL response was able to be secured on what the football big-wigs thought about NBC's game show tactics. It's just as well, the NFL's calculus, as well as ultimately, NBC's, is weighted toward profit. If enough people are annoyed by having environmental messages unsubliminally supplied along with their football, they may turn off or switch channels on their TV.

Turning off the TV may turn the lights on.

by Mondoreb
Hot Air Trackback



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